Sunday, September 21, 2008

The new Microsoft ad: I'm a a bunch of other people

So, Microsoft has decided to ditch Seinfeld and the all idea of "Microsoft and the future" and went on to adopt a new approach in their marketing campaign, where they focus on the idea that there are a lot of PCs out there and that, in spite of the stereotype created by the "I'm a PC" guy from the Mac ads, they can achieve great things. See the ad for yourself:

Even though the ad itself was made on a Mac, I still think it is better than the previous approach of placing Bill Gates and Jerry Seinfeld on a "higher level of the society" that is trying to "connect with the simple people".

However, it is still not there... because they show all these people but they still don't say why do they use Windows and not other operating systems. Maybe they use it because they have to, maybe it's because they don't know the alternatives, or maybe they are in fact not happy with using Windows but are too afraid to switch to Linux or Mac. And most of all, they don't show how all those people react when they get a BSOD and loose their work :-)

Source: The Mac Newbie

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