Tuesday, September 02, 2008

We use Macs because we want to...not because we have to

CNET's "The Open Road" blog has come up with a diagram that shows an interesting behaviour in web search regarding operating systems (Blue = Microsoft; Red = Linux; Orange = Apple) for the last 90 days:

In case you're wondering, the A mark corresponds to the day when iPhone 3G went on sale and the B mark corresponds to the day when iPhone 3G was announced. But the interesting behaviour is not related to iPhone 3G. It's that noticeable valley-shaped lines for Microsoft and Linux (Blue and Red lines, respectively). And before you ask, those valleys correspond to weekends.

So, what does this means? Well, this is somehow speculative, but it seems that Microsoft and Linux users only "deal" with their operating systems during the week, when they are working, i.e., when they "have to". On the other hand, if you look at the orange line (corresponding to Apple-related searches), you'll see that this is stronger during weekends, exactly when people tend to do things they "want to", instead of the things they "have to" do.

Bottom line... it looks like Apple has figured out how to make us "want to" use our computers, by making it simple, fun and intuitive.

Source: The Mac Newbie

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