Saturday, September 06, 2008

The Seinfeld/Gates/Microsoft ad

As I posted before, Seinfeld was being recruited by Microsoft to be a part of the new marketing campaign to try and take down the negativity brought by years of those "I'm a Mac, I'm a PC" ads. And even though Jerry Seinfeld was once part of one of Apple's "Think Different" ads, he accepted the offer from Microsoft (after all it was $10M, who wouldn't?) and crossed to the "dark side".

The following video seems to be the first ad of the new Microsoft's marketing wave. However, this feels more like a teaser, since nothing much is divulged. Basically, Seinfeld assists Bill Gates in buying some nice shoes at affordable prices (like if any of them needs it) and in exchange gets a glimpse of the future at Microsoft...See for yourself!

I sure hope there's more to it than this, because I don't quite see how this is going to change people's perception of Windows. It is basically trying to create a hype for the upcoming Microsoft technology (Windows 7?) in a attempt to divert people's attention from the failure that was Vista.

Let's wait... for now! :-)

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