Tuesday, November 07, 2006

The world wide web is not big enough for Google: continued

As posted before, Google is really trying to get in the offline business and this time it's radio. Google is hiring scores of radio sales people and is spending heavily in a bid to expand its position in the $20 billion radio industry.

Google spokesman Michael Mayzel said this week that the company will begin a public test of Google Audio Ads by the end of the year. Advertisers will be able to go online and sign up for targeted radio ads using the same AdWords system they use to buy Web search ads.

From: Reuters Tech News

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