Create your own (customizable) search engine

A new Google tool will let people use Google's search platform to create search engines focused on the content of their choice. Google Co-op is a platform that enables web site and blog publishers to customize the web search experience for users of both Google and their own website.

With a Google custom search engine, publishers can provide custom results most relevant to their readers, incorporating a site's online community and its ability to provide contextual ads. The customized search engines can also be tailored to aesthetically match any Web site.

The search engine can be customized quickly by choosing keywords and a list of sites the publisher wants included in the search index. These can be the only sites searched, or simply the ones with the highest priority. Alternately, users can exclude sites from the search index.

From: CNET