"GooTube" is testing anti-piracy tools

Google has announced that it will test a new anti-piracy tool on YouTube to help detect video uploads of copyrighted material. The newly developed software identifies pirated video on YouTube as it gets uploaded, but the system puts the burden on movie studios and other content owners to provide YouTube copies of the content first.

The reason for this is that the anti-piracy tool uses a comparison method between the uploaded video and the previously provided copyrighted material, so as to find similarities that would prevent the video from being publicly available.

However, content providers can actually decide whether or not content can be duplicated and in what terms. For example, a content owner while providing the video to YouTube can specify whether he wants to block anyone else from uploading copies of it, or can also ask YouTube to allow others to post it and put ads next to it.

Source: CNET News.com